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Payday Loans - Pitfalls Profits & Prophecy
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By Steve Sardo

The Internet payday loan market is the fastest growing segment for the payday loan industry with opportunities growing globally. With over 224 million Internet users in North America alone, and approximately 2/3 of the population on the Internet, this represents the new frontier of growth. Given that 68% of North Americans have a connection, it is reasonable to assume that 34% of existing payday loan consumers have an Internet connection.

Opportunity

                                  USA	                Canada
 Industry Revenue	          6,000,000,000		292,500,000
 Industry Loans	                  133,333,333		4,500,000
 Customer Potential	          13,333,333		750,000
 Population	                  330,000,000	        30,000,000
 Percentage Users	          4%		        3%
 Pop internet use	          67%		        67%
 Target Group %	                  34%		        34%
 Potential Internet Customers     4,466,667	        251,250
 Avg. Fees	                  $45.00		$65.00
 Potential Internet revenue	  $2,010,000,000USD     $163,312,500CDN

The key to future success is to take advantage of Internet marketing, reduced overheads and automation requirements. Software systems, integrated ACH programs, SVC


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